word association

word association
A technique used in marketing research in which a series of words is presented to a respondent, who is asked to respond to each one with the first word that comes to mind. The researcher seeks to interpret the results.

Big dictionary of business and management. 2014.

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  • Word Association — is a common word game involving an exchange of words that are associated together.How to playOnce an original word has been chosen, usually randomly or arbitrarily, a player will find a word that they associate with it and make it known to all… …   Wikipedia

  • word association — ► NOUN ▪ the spontaneous production of other words in response to a given word, used as a technique in psychiatric evaluation …   English terms dictionary

  • word-association test — [wʉrd′ə sō΄sē ā′shən] n. a psychological test in which the person being tested responds to a given word with the first word (or the first word in a specified category, such as an antonym) brought to mind * * * …   Universalium

  • word-association test — [wʉrd′ə sō΄sē ā′shən] n. a psychological test in which the person being tested responds to a given word with the first word (or the first word in a specified category, such as an antonym) brought to mind …   English World dictionary

  • word-association test — wərd n a test of personality and mental function in which the subject is required to respond to each of a series of words with the first word that comes to mind or with a word of a specified class of words (as antonyms) …   Medical dictionary

  • word association football — Meaning Origin A word game in which the first player starts with a word and subsequent players have to follow with a related word and so on. The pastime has been around for some years and is staple fare for families on long car journeys and the… …   Meaning and origin of phrases

  • word association test — noun : a method for exploring the content of the mind wherein the subject is required to respond to a stimulus word with the first word he thinks of or with one of a specified class of words * * * Psychol. a technique for determining a subject s… …   Useful english dictionary

  • word association — /ˈwɜd əsoʊsieɪʃən/ (say werd uhsohseeayshuhn) noun 1. a psychoanalytic technique in which the subject responds to a key word by the first word that comes to mind. 2. a party game in which each member of the group in turn gives a word associated… …  

  • word association — noun A game played between friends or used in psychoanalysis in which a word is read out loud and the other person must say the first word they can think of, often as a tool for analysing aspects of the unconscious …   Wiktionary

  • word association — stimulation of an associative pattern by a word. * * * …   Universalium

  • word association — noun the spontaneous production of other words in response to a given word, especially as a technique in psychiatric evaluation …   English new terms dictionary

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